User interface testing is arguably the most impactful type of testing, certainly so for B2C companies. It’s the UI that your customers interact with to pay you some money and/or paid some money to interact with. Now, how do you keep them happy?
As for definition, user interface testing indeed covers the graphic interface of software presented to customers. This is what they see when trying to get things done with your software, and they won’t truly appreciate the effort you put into a solid back-end if the UI is lagging behind. UI tests are a natural extension of the UX quality assurance done by a user acceptance testing tool.
Testing interface ultimately comes down to preserving value or generating value. Let’s look at a couple of examples from food delivery apps.
Glovo’s Android app infamously doesn’t handle item translation properly. Category names can be translated into the language of your interface, but item names stay in the local language. Yes, pictures are usually enough to pick your restaurant meal and even groceries. But these last-minute upsell options in the cart? The odds of getting extra money are slim when a foreigner can’t understand what product or bump in quality they are offered to add.


Another delivery service, Wolt, requires you to swipe across the screen as the final step of making an order. This is quite a robust option to avoid accidental touches, especially when Wolt doesn’t let you cancel an order at any stage. Proper test cases for UI are pretty big in Wolt’s case: the revenue goes to 0 if the app doesn’t register the swipe gesture properly.

You’ve got breathing room if your revenue streams are diversified, but here’s the thing: customers now poke around everywhere. They’ll start checkout on mobile, finish on desktop, maybe even bounce to your app halfway through.
Immediate tip: Set up cross-platform user journey testing by mapping one complete customer action (like purchasing) across all your touchpoints. Companies doing this see nearly doubled conversion rates.
The pitfall is testing platforms in isolation. Your mobile UI might be flawless, but if the handoff to desktop feels clunky, you’re losing people at the most critical moment—right before they buy. Some endeavours are in the position to take this diversification to the next level:
“You'll notice in certain images that there still exist some hardware buttons in the capsule right below the displays; this is also to ensure that in case the displays are unusable for whatever reason, the astronauts can still use hardware buttons to initiate critical actions, such as responding to a fire in the cabin.”
You’ve got two main paths for UI testing – and here’s the thing: you don’t have to pick sides. Manual testing lets you poke around like a real user would, catching those weird edge cases that make users throw their hands up. Automated scripts handle the boring stuff – login flows, form submissions, the works.
Start with automating your most repetitive test cases first. Teams doing this combo approach see bug detection rates nearly double compared to using just one method. The sweet spot? Use automation for your core user journeys, then throw in manual testing for anything new or complex.
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UI testing has different goals than let’s say unit testing, so the benefits are somewhat unique as well.
UI testing is more than just clicking buttons and checking forms anymore; you need to catch visual bugs and accessibility issues before your users do. Visual regression testing spots those sneaky layout shifts and colour changes that slip through after updates. Your brand consistency depends on it. Tools like Percy or Applitools automatically compare screenshots between releases, and open-source options work too if the budget’s tight.
You need to start by testing your most critical user flows first: login, checkout, whatever drives your business. Accessibility testing opens your product to everyone, including the nearly 15% of people with disabilities. Axe-core can automatically flag missing alt text and contrast problems, but don’t stop there. Try using your site with just a keyboard and you’ll be surprised what breaks.
One red flag to watch: if automated tools find zero accessibility issues, they’re probably not configured right. Real inclusion needs human testing too. Folding both into your workflow isn’t just good karma—it protects your reputation and expands your market reach substantially. Start small, test one flow visually and one page for accessibility this week.
Whether you are looking for precision or scale, your UI testing could use a touch of artificial intelligence. We have prepared an overview of AI testing trends to help you see where you could save time the most. ChatGPT-like solutions are a major aid, but there are more options available.
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UI testing in software testing can be performed either manually or using automated tools. Each approach has its advantages and disadvantages, and the choice depends on various factors such as project requirements, budget, time constraints, development stage and the complexity of the application. Let’s describe manual and automated UI testing approaches and their step-by-step processes.
UI manual testing involves human intervention to verify the correctness of the user interface. Testers must interact with the application manually, explore various functionalities, and verify the expected behaviour.
Step-by-step process:
Automated UI testing involves using specialised tools to automate the execution of test cases. It helps reduce human effort, increase test coverage, and improve efficiency.
Step-by-step process:
Both manual and automated UI testing have pros and cons, and the choice between them depends on the project’s specific requirements and constraints. While manual testing provides flexibility and human intuition, automated testing offers repeatability, scalability, and faster feedback. Combining both approaches is often beneficial for achieving comprehensive test coverage and ensuring a complete UI testing strategy.
“Nearly all UI tests are simply running code that is calling API functions in the background. The majority of the time in the test is simply finding and interacting with the elements. Very little of it tests the back end functionality.”
Here are some ideas to make your UI testing a smooth and beneficial time.

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UI testing follows general QA fundamentals of creating test cases, running them, and reporting spotted defects with some documentation. Instead, let’s talk about three primary UI testing techniques, from simple to the most complex one.
Manual testing implies hand execution of all the test cases. You will usually have a bug reporting tool to store bugs and report defects, but all inputs will be done manually. This is the easiest path but also quite time-consuming.
Record-and-playback testing takes your manual tests to a scale beyond what one QA tester and even the entire team can do manually. An automation tool automatically walks through different parts of your software, records all steps, and automatically verifies whether these tests yielded the expected outcome. The implementation effort is well worth the extra time and money that you save compared to manual testing.
The model-based testing actually adds a layer of abstraction to UI testing. Your engineers will be making a simplified version of your solution to generate test cases that target it. This approach works best for digging into fundamentals of how the UI functions rather than user-facing bits.

Those sneaky edge cases? They’re where UI nightmares actually live. You know the ones: interfaces that look perfect until someone tilts their phone, hits airplane mode mid-action, or pastes a 500-character username that breaks your entire layout.
Remember, different screen sizes and orientations (test on actual devices, not just browser resize), spotty network conditions, crazy-long text inputs with emojis or special characters, empty data states that show… nothing, and high DPI settings that make buttons disappear. Don’t forget keyboard accessibility, because if you can’t tab through your interface, you’re blocking users.
So you need to use browser dev tools to throttle your network to ‘Slow 3G’ and watch your app struggle. Teams doing this regularly catch nearly 40% more UI bugs before release.
Third-party integrations failing silently while your core app keeps humming along like nothing happened. Set up automated tests that simulate these conditions across different browsers and locales — it’s less exciting than feature work, but it’ll save you from those 2 AM ‘the site is broken’ messages.
Here are the best UI testing tools you should give a chance:
These are just a few examples of user interface testing tools, each with its strengths and weaknesses. When choosing a tool to test UI, you should consider factors like the technology stack, test requirements, team expertise, and budget constraints.
UI testing is very important for preserving and increasing the revenue of your business. Advanced user interface testing techniques add complexity early but ultimately give you a much easier and cheaper QA workflow. Good UI testing also makes your product better through extra insight into how users interact with the software.
Make your UI pixel-perfect with aqua ALM
UI testing refers to quality assurance procedures covering the graphic interface of software. It is what people see when they interact with a software solution.
These terms are often used interchangeably. When they are not, GUI testing usually refers to the purely visual presentation (e.g. correct backgrounds and fonts) while UI testing covers the experience of interacting with the customer-facing part of software.
There are two primary angles. First, you automate user inputs to quickly trigger the tested screens. Second, you automate validation of whether the screens render and behave correctly. You can do just one or both.
Selenium is the most popular test automation tool to automate user inputs and/or validation. Teams also use a test management solution like aqua to store and track these Selenium tests alongside manual tests.
Commonly used UI testing tools can be divided into 2 groups:
1. Automation Frameworks:
2. Test Management Tools: