What Is CRM Testing?

In modern business, 91% of companies with 10 or more employees use Customer Relationship Management (CRM) software — a tool that efficiently manages customer data and customer relationships. However, the efficiency of this tool needs to be tested. What are the techniques used in CRM performance testing? And why is CRM testing essential for your business?

What is CRM testing

First things first….

What are CRM systems? At the very least, CRM systems enable efficient storage, update, and retrieval of sensitive customer-related data; the type of data that can be analysed and used to guide marketing and sales activities. 

Advanced CRMs like Salesforce take this a step further, seamlessly connecting marketing, sales, and customer service departments, bringing all their activities and metrics into one place.

CRM testing verifies that customer records are created, updated, stored, and removed as defined in software requirements. This way you can avoid the many problems that go with such robust technologies.

Definition of CRM performance testing

CRM performance testing uses conventional performance testing techniques to verify the reliability and efficiency of your CRMs. These techniques comprise:

  • Load testing
  • Stress testing
  • Endurance testing
  • Spike testing
  • Volume testing
  • Scalability testing

The main purpose of CRM performance testing is to identify and eliminate performance bottlenecks. It focuses on checking a software program’s speed, stability, and scalability. For example, endurance testing when applied to CRM testing ensures that your CRM system never experiences any significant downtime during its use.

Similarly, scalability  can be applied to CRM testing to ensure that the CRM system supports the intended volume of users for which it was developed

Dunn & Bradstreet estimates that 59% of Fortune 500 companies experience 1.6 hours of downtime each week. The labour component of downtime costs for such a company would be more than $46 million per year.

Benefits of CRM Testing

Why put your CRM in testing? 

CRM is the fastest growing software market today, an industry that is expected to reach $80 billion by 2025. Thus, with lots of options on the market, CRM testing is the best way to purchase a reliable and efficient CRM system from the market or release a great CRM system to the market.

Here are the major benefits of CRM testing:

  • Testing ensures that the system meets its specifications, but also that it is user-friendly and serves its target users. This means that CRM testers must take into account both technical and usability requirements when designing test cases.
  • CRM testing helps to increase CRM uptime. High CRM uptime can be vital depending on the industry (e.g. you should not wait hours to report a car crash to an insurance company just because their CRM is down).
  • CRM testing should help you find any errors or defects in your software application to ensure a consistent user experience before its release. For example, it shouldn’t take you longer to order groceries in the evening just because the system struggles to process many orders at peak times.
  • A tested, fully functioning CRM provides money-generating integration opportunities. A good example would be a seamless purchase of a Comixology comic alongside a paperback version that wouldn’t be possible without proper sync of Amazon and Comixology CRMs.
  • A well-functioning CRM, after expert testing, gives the sales and marketing people the right data to draw insights and increase revenue.

CRM testing process

CRM testing is the final stage in the development of a CRM system, and an essential part of the software development life cycle (SDLC). The following four steps are usually followed during CRM testing. 

A comprehensive review of existing system requirements

This is the planning phase of your CRM testing project. Conduct a thorough review of the system requirements and specifications — using a requirements engineering tool. Identify testing requirements, plan resources needed for the activity, and decide on the approach to use during testing.

Finally, conduct a gap analysis between the system specification and the actual implementation of the CRM software. This is especially important for large projects that require multiple modules to be integrated into one system.

Test design

Identify possible risks and issues that could affect quality, schedule, or cost. This will help determine which CRM tests are needed to ensure effective implementation of the system (test case identification).

Now, design test cases and test data based on the risks identified. Guidelines should be established for how these CRM application test cases should be written so they can be used by multiple testers during the execution phase without creating confusion or redundancy in testing efforts.

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Preparing test environment and running tests

Next, prepare the test environment (hardware/software) and configure it to match the production environment as closely as possible before executing any tests. This includes adding test data such as sample transactions, user accounts, etc. It will be used as input for both manual tests and automated CRM test scripts.

What should you test? Generally speaking, test all features of your website or software to see if there are any issues that need to be resolved, before launching them officially. You should also test how easy it will be for customers to use these features, and how quickly they’ll be able to find them on your site/software.

Analysis

The results obtained after executing these tests with the right application testing tool can help you identify any issues with your software product or application that need fixing before its release in a production environment. Good analysis requires discipline in post-test activities like defect reporting.

Conclusion

CRM systems are a key part of business growth. It is essential to test different designs and layouts to figure out which one drives the best results for your clients.

Hopefully, you’ve gotten a fair amount of insight into what CRM testing is and how it can help your business establish a solid, reliable CRM system that can serve you and your customers well. A user-friendly software test management tool like aqua-cloud can make maintaining your CRM much easier.

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