Application performance monitoring (APM) brings engineering into software engineering. It spots the strong and weak points of your solution on both technical and conceptual levels. But what is APMās value and how do you achieve it?
Without proper performance monitoring, you won’t know if your app crashes during traffic spikes or if users abandon purchases due to new surcharges. Learn how to implement effective APM to protect your bottom line š

The main purpose of APM monitoring is simple: you use the scientific method to see if your solution works.Ā
Modern commerce is increasingly done online, meaning APM is what makes or breaks the bottom line. A good example here would be the food delivery service Glovo. Hereās what they do when they enter a new market:
All these decisions help Glovo offset the thin and negative margins common for lifestyle-altering tech companies. All these decisions would not be possible without a solid application performance monitoring process.Ā You need to know that your users decide not to order their favourite taco exactly the moment they see a new surcharge.
Your monitoring strategy directly impacts revenue ā and here’s why that matters more than you think. Today’s APM tools track the entire journey: from that split-second when users click your app to the complex dance happening across your microservices and serverless functions.
Glovo is once again a good example here. In April 2022, some sort of a caching problem or backend error made item cards load for up to several minutes at a time. Good performance monitoring alongside modern SaaS software testing helps spot such problems and solve them before too many users leave for an alternative app.
Now that we have looked at the definition and business value of APM, letās see what metrics are commonly tracked by the best APM software.Ā

Get a testing strategy template that enables us to release 2 times faster
The renowned research firm Gartner provides five main components of application performance monitoring.

Traditional APM served us well, but observability? That’s where things get interesting. You’re not just tracking metrics anymore – you’re connecting logs, metrics, and traces to actually understand what’s happening under the hood. Think of it this way: monitoring tells you something broke. Observability tells you why.
When your distributed app starts acting up across multiple cloud environments, observability lets you trace a single user request through every microservice it touches. No more guessing games.
Instrument one critical user journey end-to-end. Pick your checkout flow or login process – something that matters to your bottom line.Ā
This way, you catch problems before they become outages. Your team shifts from reactive firefighting to proactive optimization.
Do you work in a BFSI company?
Application performance monitoring utilises three types of data:
These days, the actual process is very straightforward. You simply purchase an all-in-one application performance monitoring tool and let your talented engineers do the magic. Google, Microsoft, and Dell all have their APM solutions, and there are also some specialised players in this field like Red Hat and Splunk.
The smartest teams right now are weaving APM directly into their testing workflows and it’s paying off big time. Instead of treating performance monitoring as an afterthought, you’re capturing baseline metrics during development and tracking how each code change impacts your app’s speed and stability.Ā
You need to set up automated performance gates in your CI/CD pipeline that’ll block any deployment if response times jump more than 20% from your baseline.Ā
Your developers start thinking like performance engineers from day one, since they get immediate feedback on how their code performs under real conditions. Start by adding one simple performance assertion to your existing test suite – something like ‘API response under 200ms’ – and build from there.
Here are some ideas to make the most out of application performance monitoring.
Application performance monitoring is a powerful tool. It can be used to grow your business, protect the company against costly mistakes, and optimise costs. If you are not using an APM yet, we recommend that you find one.
Just monitoring performance, however, wonāt cut it. Itās performance testing that gets you the app looking all green in an APM tool. Performance testing helps you imitate different loads on the app to see if it remains fast, reliable, or at the very least functioning. It is especially important for B2C companies, where the nature of social media and/or seasonality can mean a huge uptick in customers. It would be very unfortunate if your app couldnāt handle the fame.
aqua is designed with performance testing in mind. We have integrations with the leading automated performance testing tools, such as JMeter and Selenium. You can also connect any other tool via REST API. aqua is an Application Lifecycle Management solution that can be used for not just testing, but defect management and software development as well.
Try aqua yourself ā 30-day trial
Application performance monitoring (APM) uses performance and user behaviour indicators to conclude if your software delivers. It also provides you with ideas for improvement and/or gives you the data to come up with them.
You can measure application performance with an APM tool from industry leaders like Splunk or Red Hat. Google, Microsoft, and Dell have solutions in this niche as well.
Application monitoring tools are solutions for tracking app performance and user behaviour. The data is used to verify that the software functions properly and find ideas for technical or business logic improvements.
APM is required to make sure that your software brings/retains customers as well as it should. You can tell that from looking at both technical and user experience metrics.